Forever21 tuntut Gucci (Foto: Instagram/@gucci ) ADVERTISEMENT. Perseteruan antara ritel fashion Forever21 dan lini fashion mewah Gucci kian memanas. Pada Desember lalu, Gucci meminta Forever21 untuk berhenti menjual segala benda fashion yang menggunakan pola garis biru-merah-biru dan hijau-merah-hijau yang
Guccihave reportedly taken issue with certain items on the Forever 21 website that use green-red-green stripes, a signature feature of the Gucci brand. Forever 21. Forever 21 pushed back on that claim too, pointing out that many other third party brands also stock items of clothing with the iconic stripes. OnFriday, Feb. 9, Forever 21 won the latest round of this lengthy legal battle. The U.S. District Court for the Central District of California rejected Gucci's request to dismiss claims filed by Italso feels there is no confusion at all, because the consumer is smart enough to realize that a Forever 21 piece has nothing to do with the Italian fashion brand. However, Gucci has now filed a counter-claim based on two issues: it wants Forever 21’s claim to be dismissed and it wants its own trademark to be upheld. Forever21 became one of the largest and most competitive fast fashion retail brands in the world competing on cheap price points, merchandise, prime locations and rapid global logistics. This has enabled the Los Angeles based Forever 21 brand to compete directly with iconic global fashion brands like Zara (Inditex group), H&M, Uniqlo and vrUktb.